What We Deliver
What We Deliver
What We Deliver
Vision & Leadership
Vision & Leadership
Vision & Leadership
Brand & Market Development
Brand & Market Development
Brand & Market Development
Business Growth & Acceleration
Business Growth & Acceleration
Business Growth & Acceleration
Best in Class Network
Best in Class Network
Best in Class Network
At Active Equity Partners, we are passionate about being Founders, working with Founders and launching innovative and meaningful companies. Our mantra is simple, “Built by Founders for Founders.”
We Accelerate
that drive
business.
We Accelerate
that drive
business.
We Accelerate
Growth.
We Accelerate
that drive
business.
Led by sports industry veteran Merrill Squires, AEP leverages 30+ years of experience, industry access, best in class services and a deep network of industry leaders who bring unparalleled resources to our portfolio companies.
/ABOUT US/
We leverage years of building global brands and companies, working with innovative investors and industry leaders to launch forward-thinking companies.
We leverage years of building global brands and companies, working with innovative investors and industry leaders to launch forward-thinking companies.
We leverage years of building global brands and companies, working with innovative investors and industry leaders to launch forward-thinking companies.
We leverage years of building global brands and companies, working with innovative investors and industry leaders to launch forward-thinking companies.
At Active Equity Partners, we view success as more than just smart deals; it’s about creating measurable impact and achieving sustainable results. Here’s how we’ve delivered:
At Active Equity Partners, we view success as more than just smart deals; it’s about creating measurable impact and achieving sustainable results. Here’s how we’ve delivered:
30+
Years of proven entrepreneurial leadership experience
Years of proven entrepreneurial leadership experience
Years of proven entrepreneurial leadership experience
30+
Years of proven entrepreneurial leadership experience
30+
Years of proven entrepreneurial leadership experience
$100M+
Delivering non-traditional revenue is our focus for accelerated growth
Delivering non-traditional revenue is our focus for accelerated growth
Delivering non-traditional revenue is our focus for accelerated growth
$100M+
Delivering non-traditional revenue is our focus for accelerated growth
$100M+
Delivering non-traditional revenue is our focus for accelerated growth
100%
Committed access to industry leading team & network
Committed access to industry leading team & network
Committed access to industry leading team & network
100%
Committed access to industry leading team & network
100%
Committed access to industry leading team & network
Portfolio Companies
Portfolio Companies
Portfolio Companies
Year
Portfolio Company
Year
Portfolio Company
Year
Portfolio Company
Year
Portfolio Company
/BUILT TO ACCELERATE/
Our process aligns strategy, brand, and execution, designed to move fast, stay focused, and scale with intent.
Our process aligns strategy, brand, and execution, designed to move fast, stay focused, and scale with intent.
01
Strategy & Positioning
Clarifying the vision, defining the model, and aligning for growth.
02
Brand & Prototype
Building the brand, shaping the story, and mapping the experience.
03
Build & Accelerate
Executing across product, platform, and go-to-market.
04
Launch & Scale
Driving traction, investor readiness, and operational rollout.
01
Strategy & Positioning
Clarifying the vision, defining the model, and aligning for growth.
02
Brand & Prototype
Building the brand, shaping the story, and mapping the experience.
03
Build & Accelerate
Executing across product, platform, and go-to-market.
04
Launch & Scale
Driving traction, investor readiness, and operational rollout.
01
Strategy & Positioning
Clarifying the vision, defining the model, and aligning for growth.
02
Brand & Prototype
Building the brand, shaping the story, and mapping the experience.
03
Build & Accelerate
Executing across product, platform, and go-to-market.
04
Launch & Scale
Driving traction, investor readiness, and operational rollout.
01
Strategy & Positioning
Clarifying the vision, defining the model, and aligning for growth.
02
Brand & Prototype
Building the brand, shaping the story, and mapping the experience.
03
Build & Accelerate
Executing across product, platform, and go-to-market.
04
Launch & Scale
Driving traction, investor readiness, and operational rollout.
01
Strategy & Positioning
Clarifying the vision, defining the model, and aligning for growth.
02
Brand & Prototype
Building the brand, shaping the story, and mapping the experience.
03
Build & Accelerate
Executing across product, platform, and go-to-market.
04
Launch & Scale
Driving traction, investor readiness, and operational rollout.
Your Innovation and Growth Studio. We are your Active and Strategic Partner.
Your Innovation and Growth Studio. We are your Active and Strategic Partner.
01
Marketplace Position & Strategy
Scalable models. Clear positioning. Market-ready growth.
01
Marketplace Position & Strategy
Scalable models. Clear positioning. Market-ready growth.
01
Marketplace Position & Strategy
Scalable models. Clear positioning. Market-ready growth.
01
Marketplace Position & Strategy
Scalable models. Clear positioning. Market-ready growth.
01
Marketplace Position & Strategy
Scalable models. Clear positioning. Market-ready growth.
02
Brand Development
Identity, story, and systems that earn trust and attention.
02
Brand Development
Identity, story, and systems that earn trust and attention.
02
Brand Development
Identity, story, and systems that earn trust and attention.
02
Brand Development
Identity, story, and systems that earn trust and attention.
02
Brand Development
Identity, story, and systems that earn trust and attention.
03
Product Innovation
Digital experiences that perform and scale.
03
Product Innovation
Digital experiences that perform and scale.
03
Product Innovation
Digital experiences that perform and scale.
03
Product Innovation
Digital experiences that perform and scale.
03
Product Innovation
Digital experiences that perform and scale.
04
Growth & Acceleration
Business development network for proof of concept, client and non-traditional revenue generation.
04
Growth & Acceleration
Business development network for proof of concept, client and non-traditional revenue generation.
04
Growth & Acceleration
Business development network for proof of concept, client and non-traditional revenue generation.
04
Growth & Acceleration
Business development network for proof of concept, client and non-traditional revenue generation.
04
Growth & Acceleration
Business development network for proof of concept, client and non-traditional revenue generation.
05
Operations & Advisory
Embedded leadership to execute, optimize, and grow.
05
Operations & Advisory
Embedded leadership to execute, optimize, and grow.
05
Operations & Advisory
Embedded leadership to execute, optimize, and grow.
05
Operations & Advisory
Embedded leadership to execute, optimize, and grow.
05
Operations & Advisory
Embedded leadership to execute, optimize, and grow.
Active Equity Partners
Active Equity Partners
Active Equity Partners
Active Equity Partners
Active Equity Partners
Proven Results: Built Through Innovation & Strategic Growth.
Proven Results: Built Through Innovation & Strategic Growth.
Proven Results: Built Through Innovation & Strategic Growth.
Get in Touch
Get in Touch
Get in Touch
Get in Touch
Get in Touch
We bring thoughtful strategy, deep experience, and impactful results to every project. Our proven approach ensures success, venture after venture.
Years
Industry Leadership & Experience
Leveraging decades of expertise to drive growth and create lasting value across multiple sectors.
Years
Industry Leadership & Experience
Leveraging decades of expertise to drive growth and create lasting value across multiple sectors.
Years
Industry Leadership & Experience
Leveraging decades of expertise to drive growth and create lasting value across multiple sectors.
Years
Industry Leadership & Experience
Leveraging decades of expertise to drive growth and create lasting value across multiple sectors.
Years
Industry Leadership & Experience
Leveraging decades of expertise to drive growth and create lasting value across multiple sectors.
Revenue
New & Non-Traditional Revenue Generated
Consistent track record of identifying opportunities and creating significant new and non-tradition revenue streams.
Revenue
New & Non-Traditional Revenue Generated
Consistent track record of identifying opportunities and creating significant new and non-tradition revenue streams.
Revenue
New & Non-Traditional Revenue Generated
Consistent track record of identifying opportunities and creating significant new and non-tradition revenue streams.
Revenue
New & Non-Traditional Revenue Generated
Consistent track record of identifying opportunities and creating significant new and non-tradition revenue streams.
Revenue
New & Non-Traditional Revenue Generated
Consistent track record of identifying opportunities and creating significant new and non-tradition revenue streams.
Let’s Build
What’s Next.
Let’s Build
What’s Next.
Let’s Build
What’s Next.
Let’s Build
What’s Next.
We take active equity positions in bold ideas and work side-by-side to turn them into market-defining ventures. Built by Founders for Founders.